Lesson: Business analysis tools

ECTS:1.00

Detail:The business analysis tools lesson looks a number of tools which are available in the context of developing new markets. The lesson commences by looking at the broad topic of business strategy, proceeds by introducing key topics such as differentiation and segmentation, and then examines Market Development using the Ansoff Matrix. It looks at what The Blue Ocean Strategy and Porters Five Forces models have to contribute to Business Analysis and finishes by comparing both models.

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